Technology
Shaping market and community behavior in a fast changing global market
Technology companies operate in an increasingly complex global environment, with higher cost, greater competition and more regulation. Business technology markets are consolidating, while consumer markets such as media and telecommunications are colliding and expanding.
With these challenges come exciting opportunities – new geographic markets, new consumers, new technologies and the new ways of working and communicating that the social network revolution offers.
But effective communication is ever more critical for success. Technology businesses have to work harder to rise above both scepticism and hype, stay relevant and connect directly with their audiences.
Hill & Knowlton has more experience in technology markets around the world than any other agency. Our team includes tech PR veterans, digital experts, former in-house communications professionals, analyst relations specialists and business leaders who routinely take on some of the toughest communications challenges in the sector. Using research-based insight and cross-discipline, cross-border expertise, we deliver break-through campaigns and real business results.